Tag your Blog Posts

Let’s say you’ve got a great blog. And of course you post regularly, offering cutting edge information that ought to accelerate the pulse of literary professionals everywhere. But no breathless readers are showing up. Did I mention that you’re brand new at this blog thing? The road less traveled is so lonely.

Tags allow an author to categorize the content of blog postings. The tags are keywords or phrases that become links within a blog post. And they are critical if you want your blog to be found by blog search engines like technorati.com that use tags for search categorization. By using tags, you are essentially able to tell services such as Technorati to add your post to a list of related pages. People can search for a particluar type of content using tags. To utilize Technorati, you will first need to go to their site and claim your blog. This really means that you are registering with that search engine.

Now you’re ready to create some tags. Choosing keywords for your website is a complex subject within the realm of search engine optimization (SEO) and beyond the scope of this post. Tags for your blog posts are more straight-forward. The keywords and important phrases in a post should be used as tags. It’s a good idea to use variations of keywords (e.g., writer and author), as well as singular and plural forms of words. You don’t want to use narrow terms that would rarely show up in a search. And don’t use irrelevant tags. Tag spam will come back to bite you, perhaps getting you banned by the blog search engines.

You may be wondering how to actually create a Technorati tag in your blog post. It’s simple if you go to http://www.rockfuse.com/blog/technorati-tag-generator. In a few minutes, you can input a comma-separated list of keywords and phrases and the free application will provide the HTML code for those tags. Just copy the code and paste it to the end of your blog post. There’s also a tag generator to create social bookmark links. Make sure your blog post is displayed in the HTML format when you paste the tags. You can change it back to the visual format before publishing. Technorati tags for this post are at the bottom of the article.

After you create your new post, complete with tags, you’ll want to notify Technorati and social bookmarking sites. Some blog software can be configured to do this automatically. But you can also use pingomatic.com or another service. I’ll save that topic for another post.

If you already do all this stuff, that’s great. Your blog is probably a success!

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James D. Kellogg

James D. Kellogg is a water resource engineer in Glenwood Springs, Colorado and the author of Radical Action: A Colt Kelley Thriller. His Right Angles opinion column appears monthly in the Glenwood Springs Post Independent newspaper.

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