Blast into the Blogosphere with Online Syndication

A blog is a critical marketing and public relations tool for every aspiring author. So maybe you’ve established one that’s packed with an expanding archive of quality content to pique the interest of any writing professional. And of course you’re diligent about writing at least one new blog post every week. Each one is full of keywords, tags and links. But what if few people are visiting your site to revel in the wealth of free information? It’s discouraging and book sales are stagnant. Well, before you abort your foray into the blogosphere, try syndicating some of your blog content. An effective approach is to write periodic anchor blog posts that can double as articles that you submit to archive sites. Syndication occurs when those articles are picked up for reprint by ezine publishers in email newsletters and webmasters on websites. If their readers and audiences like your work, they’ll head to your blog. And that gives your book sales the chance to soar to new heights.

Here are six steps to help you get started with online syndication.

  1. Create monthly anchor posts, tutorial-style pieces that provide your target audience with valuable information. They should be the length of a short magazine article (500 to 1,500 words). Include keywords in the title and first paragraph of each piece.
  2. Make sure every anchor post contains links to your old blog content on the same topic. It’s another way to send traffic back to your blog. But keep in mind that your articles are to benefit readers. Don’t get carried away with too many links to your own posts and articles or you will appear self-serving. Some archive sites have strict limits on the number of hyperlinks in submitted articles.
  3. it your monthly anchor post to several online article archive resources. A few good places for literary professionals to consider are,, and
  4. Online article archives have differing requirements for article text. Many won’t allow formatting from word processors, such as Microsoft Word. Some sites accept embedded HTML code for links and minor formatting (e.g., bulleted lists). Others have built-in wizards that handle formats other than text files. Be sure you carefully review your submitted article to make sure there are no glitches.
  5. Craft an informative byline to submit with your article, but keep it to less than 100 words or 10 lines. Some websites will require it to be shorter. Mention your most impressive professional accomplishment in your byline to build credibility. And try to generate the curiosity in a reader that would compel them to click on the link to your website.
  6. Check each week to see if your articles are being used. Go to the Google search box and type the URL of your blog between < > symbols to find out where your articles are being posted.

After you submit to a few good archive sites, it’s possible for your articles to be viewed by thousands of people who might not stumble across your blog. And if one of your pieces gets reprinted by an ezine publisher or webmaster, you’re likely to see a surge in traffic to your site. If you keep at it, you can become known as an expert on your topic. That builds trust in readers, which increases the chances that they check out your blog and book. And at that point, your literary masterpiece can speak for itself.

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James D. Kellogg

James D. Kellogg is a water resource engineer in Glenwood Springs, Colorado and the author of Radical Action: A Colt Kelley Thriller. His Right Angles opinion column appears monthly in the Glenwood Springs Post Independent newspaper.

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