Market Your Book by Writing Another

Spending all your time marketing your new book? Don’t make this mistake. Your best marketing tool is your next book. Here’s an insightful piece from Kristine Kathryn Rusch.

…For some reason, people believe that Amanda Hocking promoted herself onto the bestseller list.  She didn’t. Others think that constantly marketing your book is the only way to sell it, especially if you’re an indie-published writer who has only published one thing.

I hate to break it to you, folks: this argument has been around since I’ve come into the business. In fact, I was reading Greg Lawrence’s so-called literary biography of Jackie Kennedy, “Jackie As Editor”, and in it, he discusses the whole author promotion myth.  So many writers tried to get Jackie Kennedy Onassis as their editor simply because they believed that one connection would make the book sell extra copies. And if Jackie showed up at their publishing party or book signing, well, they had it made.

Nope.  Didn’t work then; doesn’t work now.

For more than a century, the book industry has done surveys on what sells books.  I can confidently these surveys have existed that long because, as I searched for a recent survey, Google served me up one from 1904 in its Google Books archives.

So…what sells books?Read more.

James D. Kellogg

James D. Kellogg is a water resource engineer in Glenwood Springs, Colorado and the author of Radical Action: A Colt Kelley Thriller. His Right Angles opinion column appears monthly in the Glenwood Springs Post Independent newspaper.

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